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SXSWi: Designing for Professional Users
Ben Judy designs software for “professionals” — anyone who does a job that requires a deep domain knowledge and a high level of skill. To share his knowledge, he and Alan Baumgarten, principal UX...
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End-to-End Innovation
Ever since she was a little girl Komal Bhatia dreamed of becoming an engineer. Inspired by her father — who studied at the most prestigious university in India — and eldest brother, Bhatia spent...
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Design: Art With a Purpose
Artists create to relate and inspire. The most renowned works are those that establish the strongest emotional bond between the artist and their audience. The same is true for designers, however, they...
View ArticleIntuit Supports Patent Reform Legislation
Intuit issued the following statement in support of a patent reform bill introduced today in the Senate called the Protecting American Talent and Entrepreneurship (PATENT) Act. It may be attributed to...
View ArticleInside-Out Innovation
See how you or your company can learn how to innovate using Lean Startup principles at Intuit’s Innovation Catalyst University — a two-day, hands-on course in everything Design for Delight. For the...
View ArticleBeating Bureaucracy Inspires Innovation
Perhaps the biggest enemy of innovation within large companies is bureaucracy — the concentration of decision making in a top-down management structure. In bureaucratic organizations, employees aren’t...
View ArticleWhy Provocateurs Stimulate Real Business Growth
I’ve met with mentors, coaches and advisors my entire life. It wasn’t until I met a provocateur that I realized the kind of impact one person could have on someone else’s professional career. A...
View ArticleReaching Foreign Markets
Competitive companies stay that way for a reason — they strive for international expansion. It may only take months to allocate costs, recruit staff and install infrastructure to get the global ball...
View ArticleHow to Delight Your Customers
Launching a profitable service or product relies almost entirely on exceeding the needs of customers. Delighting the customer — aka outside-in innovation — not only helps startups set themselves apart...
View ArticleThe Power of Control
When I walked into a local car dealership earlier this year, I knew which car I wanted and I had a plan to get it at a great price. Within 30 seconds of walking onto the showroom floor, a sales rep...
View ArticleAre Global Markets Worth the Hassle?
Attendees were hungry for global conversation during South by Southwest Interactive, where Intuit’s Lindsey Grossman was one of four panelists who discussed startups’ need to think globally from the...
View ArticleEngineering on Any Device with Node.js
Engineers eager to build both virtual and physical products are using Node.js — a platform built on Chrome’s JavaScript runtime for easily building fast, scalable network applications. Digging into...
View ArticleSix Elements of Successful Experimentation
No innovator fails because they couldn’t build their product. They fail because no one found value in what they built. Here’s what usually happens when someone gets a new idea: Their mind starts racing...
View ArticleAll Ideas Suck
The practice of judging ideas — specifically hosting panels made up of senior leaders — is not only unhelpful but it can be an impediment to innovation. Ideas are a dime a dozen and their value evolves...
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Experimentation, Innovation and Leadership: Conversation with Eric Ries and...
This week, the Lean Startup is taking over the blog on Intuit Labs with original stories and a fresh perspective. Centered around experimentation and investigating all parts of a business or product...
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Lean Startup 101: The Essential Ideas
Lean Startup is a method for creating and sustaining innovation in all kinds of organizations. It helps you get good at answering two critical questions: Should we build this new product or service?...
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How to Test Your Product Before You Build
The Lean Startup method tells you to test your product idea with customers before you spend time and money building something you aren’t sure people want. But how can you test a product without having...
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How Dohje Uses Experimentation to Test Its Product
Just before midnight on the East Coast, and just before 9 p.m. on the West, Amanda Krantz and her developer at Dohje were preparing to go live on their biggest product test to date. They were being...
View ArticleFive Tips for Quickly Testing Your Idea
Because social media and analytics software have given entrepreneurs a wealth of options to find and connect with customers, running a marketing experiment is one of the fastest ways to test an idea....
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Experimentation 101: So You’re Ready to Write a Hypothesis
To get the most clear results out of your tests, marketing experts Cindy Alvarez, Alistair Croll and Anita Newton all emphasize the importance of creating a constrained hypothesis before you start...
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