How to Delight Your Customers
Launching a profitable service or product relies almost entirely on exceeding the needs of customers. Delighting the customer — aka outside-in innovation — not only helps startups set themselves apart...
View ArticleThe Power of Control
When I walked into a local car dealership earlier this year, I knew which car I wanted and I had a plan to get it at a great price. Within 30 seconds of walking onto the showroom floor, a sales rep...
View ArticleFive Tips for Quickly Testing Your Idea
Because social media and analytics software have given entrepreneurs a wealth of options to find and connect with customers, running a marketing experiment is one of the fastest ways to test an idea....
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Testing a Business Model: Three Startup Stories
When entrepreneurs think about experimentation, it’s often around their products. Will customers be interested in a brand new offering or an additional feature? But just as important is experimenting...
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We Tested, But Nobody Uses Our Site. Now What?
The startup’s problem: We’re trying to create a marketplace for consumers (think: eBay, Etsy, or UrbanSitter — but a little more specialized). We’ve talked on the phone or in person to 100 buyers and...
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Grounded in Experimentation: A Q&A with Back to the Roots
With distribution deals in national chains like Costco and Target, Back to the Roots has come a long way from their first experiment five years ago, when, as business school students, they tried...
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Experimentation 101: So You’re Ready to Write a Hypothesis
To get the most clear results out of your tests, marketing experts Cindy Alvarez, Alistair Croll and Anita Newton all emphasize the importance of creating a constrained hypothesis before you start...
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Be Terrified of Working on the Wrong Things
We all know that hard work and good luck are key to startups’ success. But what if that’s not true? What if all startups have people who work hard? What if a bit of serendipity is fairly common? Let’s...
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Learn Intuit’s Innovation Methodologies
Intuit just launched the Intuit Innovation Institute, a place for businesses to learn how innovation best practices, like design thinking and lean startup, can work in real organizations. The Intuit...
View Article7 Reasons Why Emotionally-Intelligent People Are Great Innovators
Emotional intelligence (EQ) is a crucial asset for leaders and employees but it’s been discovered that emotionally-intelligent people are also some of the greatest innovators. But why? According to...
View ArticleNever Assume — Especially You, Entrepreneur
What does it feel like to have a terrible business idea? The kind where people laugh behind your back as you walk away? Take a moment. Think about it. It actually feels a lot like having the world’s...
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Inspiring Innovation One Intern at a Time
“I believe our education system is doing a disservice by creating an environment where everything is so structured,” said Ryan Durrant, a Brigham Young University finance student. “It’s not often...
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8 Mind-Blowing Gadgets Controlled by Brainwaves
Brain-computer interfaces are no longer a thing of the future. A new generation of brain-powered wearable devices — which detect thoughts, feelings and facial expressions via electrical currents our...
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Stop Sprinkling Emotion, Start Creating Magic and Meaning
Amanda O’Grady is a design strategist at Intuit where she brings emotion into the design and development process to deliver product experiences that feel magical and meaningful. Her job is to make...
View ArticleWhat Makes You Special?
What makes you think you’re special? Have you ever been asked this rhetorical question? A question like this usually comes as a response to a request for an exception to the rules. The well-meaning...
View ArticleThe Future of Female Technologists
Seventy four percent of middle school girls express interest in science, technology, engineering and math yet only four percent pursue computer science in college. In an effort to change such...
View ArticleEmpathy is Everything: 5 Ways to Connect With Your Customers
“The great gift of human beings is that we have the power of empathy.” — Meryl Streep From the boardroom to the classroom, empathy is a word we are hearing more and more about these days. At one time...
View ArticleDesigning with Emotion Means Being Brave
Emotional connections are two-way streets. Evoking real and meaningful emotion from our customers requires that we, as designers, bring real and meaningful emotion to the table too. I work for Intuit,...
View ArticleIntrapreneurs Ignite Internal Innovation
Intrapreneurship was coined years before it became a “buzzword.” In fact, Gifford Pinchot III came up with the term in 1978 and Steve Jobs popularized it nearly a decade later, defining...
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Design Then Code
Mike Rundle taught himself just about everything he knows. And because his background is in both design and programming, and building animations is also a combination of those skills, Rundle read up...
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